Obtaining the right professional skills and building solid relationships with both public and private sponsors – based on similar grounds and interests, but also on cultural organizations’ ability to credibly demonstrate that what is invested actually returns to the community as value (cultural, economic, social, etc.) – are essential factors to successful fundraising. Furthermore, it is imperative that the proactive and communal approach to fundraising be part of the organization’s corporate culture at all levels, becoming the "glue" among all its members. In other words, in every cultural organization, governance and fundraising are so closely intertwined that the future of a theater or symphony orchestra depends on the board's effective ability to strategically share responsibility for fundraising success, beyond their individual functions and roles. How, though, can this invaluable balance be achieved?
La prenotazione all'evento è obbligatoria